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What do your customers really want? here"s a sure-fire way to find out by John F. Lytle

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Published by Probus Pub. in Chicago, Ill .
Written in English


  • Consumer satisfaction.,
  • Customer services.,
  • Consumers -- Research.,
  • Marketing research.

Book details:

Edition Notes

Includes index.

StatementJohn F. Lytle.
The Physical Object
Paginationxi, 238 p. :
Number of Pages238
ID Numbers
Open LibraryOL15361066M
ISBN 101557384568

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Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the : 10 Things Every Customer Wants |   Customers now know what great customer service looks like, and they expect it from you. What else do customers expect? Zero Repeats: When there is a problem, they only want . If you’re selling a business-to-business product, this is another vital strategy for successful innovation. Learn not only what your customers want but what their customers want. As a product manager, you need to really understand the buyer persona that you’ll be working before you can prioritize features.

  According to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine, sincere, and deliberately and sensationally staged experiences. I really liked the ideas of authentic experiences in this s:   The truth is, as long as you get this right, it is likely that your business can continue. But achieving this is much harder than it at first seems. First, you need to know what it is that customers really want. To help you out with that, we have put together this post on just that subject. Here is what your customer is really looking for.   Step one, ask your customers what they want. Step two, give it to them. Step three, let the profits roll in. If this summarizes your understanding of market research, you are dead wrong.. Since the start of ecommerce way back in , entrepreneurs and marketers have followed these three common-sense steps, or some variation on them.   FINAL TAKE Sometimes actually knowing what your customers want can leave you shaking your head. Consider this from , which tracks stories about customers behaving in odd ways.

  One shelf over, I found relief in "What Customers Really Want". Despite my initial fears, it does a good job of steering away from being just another jingoistic throw-away management fluff piece, and gets down to six very frank points of view on what's wrong with customer service, product development and general management at many companies /5. Asked to rate a long list of product attributes on a scale of 1 (“completely unimportant”) to 10 (“extremely important”), customers are apt to say they want many or even most of them. “The more you know about your customers, the easier it is to build a relationship with them, market to them and deliver what they want. But finding out who they are and what they’re really thinking is .   The challenge is, customers don’t usually know what they want until they see it. If you just ask customers what they want, this leads to incremental innovation.. Incremental innovation is a series of small improvements to your existing product to make it better, faster, or cheaper.